I am a sucker for marketing

Therefore, it should be no surprise that I have to have The Ultimate Coffee Cup. I was going to list all of the reasons I am drawn to this cup, but decided to mention only my favorite one...

The undulating rim fits the lips better and prevents spills on the side opposite the handle.

How can you not love a mug with that description? It is also lead-free, microwave and dishwasher safe, and the saucers double as lids for space saving stacking.